We're using organic, unrefined fair trade sugar in our cakes and biscuits. Our sugar is a glorious golden colour because the way it is milled locks in the natural molasses from the cane rather than stripping it out. The molasses gives the sugar a fudgy depth of flavour not found in refined white sugar.
Apart from the flavour benefits, we prefer our fair trade unrefined sugar because is produced where the sugar cane is grown, meaning it has had the value added where it matters the most – in the country of origin – not in a refinery elsewhere. Fair Trade certification gives us confidence that the Indian farming cooperative that grew our sugar was paid a reasonable price for the cane they grew and milled. It means the farmers can cultivate the quality of their crops, send their kids to school, get health care, and build a sustainable community.
That the sugar is also certified organic makes it even sweeter for us. Organic sugar cane fields are green cut and are not burned or treated with herbicides or synthetic fertilizers - better for the growers and their families, better for the environment, and better for the person who eats it.
So go on, try that Coconut Orange Pannacotta. Y'know you want to.